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Frequently Asked Questions
What are transactional emails?
Transactional emails are emails that are sent automatically in response to certain actions (triggers). These may include actions such as newsletter registrations (new customers automatically receive a so-called double opt-in email asking them to confirm their address) or online purchases (which are followed, for example, by mails with order and shipping confirmations, and invoices). Transactional emails can also be used for password reset processes, website visits, abandoned purchases and in many other scenarios. Some other terms used for transactional emails are system emails or trigger emails.
Is a transactional email the same as a newsletter?
No. Newsletters fall into the category of marketing or campaign emails that can be timed to be sent at a specific time, but are not tied to a particular trigger or event. For this kind of email marketing, Zoho has its own tool: Zoho Campaign. In contrast to Zoho Campaign, ZeptoMail is designed exclusively for sending transactional emails - i.e., emails that are sent automatically after certain actions are taken by your prospective clients or existing customers.
Why does my newsletter require a confirmation email?
How does ZeptoMail ensure that my email doesn't end up in the spam folder?
ZeptoMail only allows emails to be sent via authenticated domains ensuring that your emails can be classified as genuine. During the domain setup, ZeptoMail will therefore ask you to specify the DNS provider and to provide information about SPF, DKIM and CNAME. It is important to take bounces seriously in order to improve the deliverability of transactional emails - i.e., emails that have not arrived because the email address does not exist or contains a typing error. You should remove these email addresses from your mailing list!
Who is Zoho ZeptoMail for?
Zoho Zeptomail – transactional email sending service
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