No. The software is not an email service where you can send and receive individual emails (Zoho Mail is available for this). But, you can use Zoho Marketing Automation to create email campaigns for your newsletter subscribers. With these emails, you gain new customers while building brand loyalty among existing ones. Plus, with Zoho Marketing Automation, you can accurately analyze who is reading your newsletters and who is clicking on your links. This helps you to better understand your customers.

Very simple: to generate leads (customer contacts) and turn prospects into customers. Because once someone signs up for your newsletter, they are more interested in you than someone who leaves a few likes on Facebook and Instagram. If you fill your newsletters with good content and send them regularly, you can use this channel very effectively for marketing. That’s why many experts who are convinced of email marketing say, ``The money is in the list``. Meaning: If you want to sell successfully, you need a full list of newsletter subscribers. Zoho Marketing Automation helps you to make that happen!

This is the “Journey” that your “Customer” experiences before purchasing a product. It starts with the first contact (a customer comes, for example, through a search engine, an advertisement or a recommendation on your website; or through one of your social media channels) and many more stops along the “Journey” can be experienced before the customer clicks on the “BUY” button. With Zoho Marketing Automation, you can track and analyze this journey and tailor your marketing strategies to match it.