Zoho Campaigns

A good email marketing software is essential because you want to keep your customers constantly informed about the latest products, promotions, and updates through your newsletter. Zoho Campaigns from the Zoho universe is an excellent software solution for creating newsletters and email campaigns. Are you not familiar with Zoho Campaigns yet? Then this blog post comes just at the right time. Discover here everything about the tool, its features, and its advantages!

What is Zoho Campaigns?

Zoho Campaigns is an email marketing software that allows you to create, send, and track campaigns. Zoho Campaigns is part of the Zoho One Suite and a cloud-based software solution for the digitalization of all company areas. Founded in India in 1996, Zoho is one of the leading providers of business software and has created Zoho One, a package of over 45 applications that offer digital solutions for all departments of a company.

Professional Campaigns and Email Marketing

As a tool specifically designed for email marketing, Zoho Campaigns allows you to send marketing emails in large volumes. All subscribers from different mailing lists and sources are managed in one place. There are also features such as signup forms for lead generation and intelligent email templates. One of its biggest USPs is the automation of email campaigns and their effective management. The wide range of features includes high-quality templates with a diverse selection of free designs, as well as monitoring of campaign performance, allowing you to evaluate and measure the success of campaigns with a comprehensive toolbox.

Additionally, Zoho Campaigns enables you to publish email campaigns on social media and send split tests to test various aspects of your newsletter or content. For newsletter creation, the tool boasts a drag & drop editor that allows you to personalize templates in no time.

How much does Zoho Campaigns cost?

The software is available in three price categories: Free, Standard, and Professional.

With the “forever free” plan, you can manage up to 2,000 contacts and send 6,000 emails per month. Up to 5 users can manage Zoho Campaigns, and basic features like a signup form and simple predefined email attachments are available.

The Standard Edition expands the basic functions with more predefined email templates, drag-and-drop workflows, a dedicated IP, and SMS marketing. Up to 10 users can use the tool and send an unlimited number of emails. The price depends on the number of contacts in your mailing lists. The offer for 500 contacts starts at 3 € per month, and for 100,000 contacts, the price is 182 € per month.

The same pricing model is offered in the Professional Edition: The package starts at 4.50 € per month for 500 contacts and expands the Standard plan functions significantly. Up to 20 users can work with the tool, which in this edition offers advanced segmentation and contact scoring. Pop-up forms, dynamic content, email surveys, bulk mailing, and scheduled and recipient-optimized sending are some of the additional features included in the Professional package.

Key Features of Zoho Campaigns

As you can see, Zoho Campaigns offers comprehensive features for email campaign creation, making the tool ideal for this branch of online marketing. In addition to reports and integrations, such as via the API interface, its versatile features help you create and use successful campaigns.

Optimization with A/B Testing

By creating two campaign variants, you can perform important A/B tests with Zoho Campaigns. This way, you can find out which version resonated best with customers. Useful metrics for this evaluation are the open rate and clicks. The tests are possible not only in terms of design but also by sending time, different subject lines, and more.

Interactive Emails

Zoho Campaigns allows you to create interactive emails with animated buttons and calls to action. Effects like rollover for product presentation and an interactive image and product carousel give the emails a high-quality, target audience-friendly design. Integrating surveys, polls, videos, and interactive content makes your email marketing very engaging, so your customers pay attention and interact with your content.

Creating Target Audiences

One of the most important settings in Zoho Campaigns is creating target audiences organized in mailing lists. You can create as many lists as you want for different audiences, such as newsletter subscribers or customers from seasonal promotions. A duplicate check can also be performed to ensure that the same email address is not listed in other lists.

After creating the mailing lists, you can add contacts manually or import them from CSV files, Excel files, or other CRM systems, such as Zoho CRM.

With the “Add Segment” function, you can further define specific target groups within your mailing list, such as by geographic data or past purchases.

Once you have created the target groups with your contacts, you can start your dedicated email campaign.

Integration with Google Ads

If your marketing mix also includes Google Ads, Google offers several tools that allow you to link your email campaigns. In this way, leads can be moved in real-time from lead forms on YouTube ads and Google Ads lead forms to Zoho Campaigns. You can also create Google audiences directly from Zoho Campaigns contacts.

Surveys with Zoho Surveys

Customer feedback is extremely important for any company and should be collected regularly. A helpful tool for this task is Zoho Surveys.

Zoho Surveys is a cloud-based survey tool that allows you to create, distribute, and analyze surveys and offers solutions for market research, customer feedback, employee surveys, and product evaluations. Thanks to its Zoho origin, Zoho Surveys can be easily connected to the Zoho Campaigns account, allowing you to implement surveys seamlessly in your newsletters, whether with closed, multiple-choice, or open questions.

In Zoho Surveys, you have access to professional templates that you can also customize. All surveys can be translated into over 30 languages and distributed via link by email, on your website, or on social media.

Linking Campaigns

Admittedly, Zoho Campaigns (currently) does not offer a way to link campaigns together. However, there are several alternatives like automations, follow-up campaigns, or segmentations that create a form of connection.

With the Marketing Automation feature in Zoho Campaigns, campaigns can be automatically triggered based on specific conditions, allowing multiple campaigns to be linked in an automation sequence.

Thanks to the follow-up campaigns feature, you can create dedicated campaigns based on the results of previous campaigns. In practice, this means that you can reach out to the audience that responded to a particular email action with a new campaign.

As with creating target audiences, you can also use these segments to link the results of multiple campaigns by grouping recipients based on their behavior.

The campaign evaluation tools in the form of reports and analyses also provide an opportunity to link campaigns based on their results to gather insights for new campaigns.

Conclusion

Everything this tool can do – and with what other Zoho services it can be connected, such as Zoho Marketing Automation or Zoho CRM! Want to learn more? Then feel free to call us. As a certified Zoho Partner, we answer your questions and, if desired, set up the tool completely for you: from the technology to the design!

codafish – Your Zoho partner for all digital applications

At Codafish, we specialize in implementing and optimizing Zoho Campaigns for businesses of all sizes. Whether you’re looking to create personalized campaigns, set up automated workflows, or enhance your email marketing strategies, our expert team ensures Zoho Campaigns is tailored to your unique business needs. Let us guide you from consultation to full implementation, helping you leverage the full potential of Zoho Campaigns to strengthen customer relationships and maximize marketing effectiveness.