Zoho Analytics in action: analyse business data and make informed decisions

Zoho Analytics in action: analyse business data and make informed decisions

Without marketing and sales, there’s no data; without analysis, there’s no strategy or way to measure goals and performance. Every company understands the importance of evaluating and analyzing business activities. Whether it’s sales figures or marketing campaigns, every action must be analyzed to accurately assess strategies, measure objectives, and make necessary adjustments. Otherwise, you’re essentially operating in the dark. To conduct these analyses effectively, you’ll need a powerful tool! If you’ve been searching for one, your search might just about to be over. In this blog post, we take an in-depth look at Zoho Analytics – exploring the tool itself, the fundamentals of data analytics, and its key features and benefits.

What is Zoho Analytics?

Zoho Analytics is an online reporting and business intelligence tool that helps businesses gain new insights from a wide range of data. Companies can consolidate data from various sources, analyze it, and create visualizations to support informed decision-making. Powerful reports can be generated in just a few minutes. The Zoho Analytics platform can pull data from up to 500 sources, including cloud and on-premises databases, SaaS applications, and files, making it a robust solution for comprehensive data analysis.

Zoho Analytics is widely used across various key business areas. In sales and marketing, it helps analyze campaign performance and generate sales forecasts. In finance, it is used to track income and expenses as well as conduct profitability analyses. Beyond that, Zoho Analytics supports overall business operations by monitoring KPIs and assessing efficiency. It’s also a valuable tool for customer service, providing insights into customer satisfaction and service performance.

Another advantage is the white labeling feature that comes with Zoho Analytics. This enables companies to customize the tool and present it as a business intelligence platform under their own brand.

Who is behind Zoho?

Zoho is an Indian software company dedicated to digitizing all aspects of business. To achieve this, it has developed over 55 applications. Founded in 1996, Zoho now has more than 100 million users and serves over 700,000 B2B customers across more than 150 countries.

How much does Zoho Analytics cost?

In addition to a free trial, Zoho Analytics is available in four pricing plans to suit different business needs.

The Basic Cloud plan costs €24 per month and includes 2 users, 0.5 million rows, an unlimited number of reports and dashboards, as well as more than 250 data connectors. In addition, it allows for daily data synchronization and provides access to logs. The AI-powered tool “Zia” is also available, along with the ability to create slideshows.

The Standard package costs €48 per month and expands on the features of the Basic Cloud by adding an additional 3 users and a further 0.5 million rows. It also enables hourly data synchronization and allows you to create data notes and data snapshots. Additionally, it supports groups, allows for the configuration of administrator roles, and ensures data backup.

For €115 per month, you can subscribe to the Premium package, which includes up to 15 users. This plan provides access to 5 million rows and advanced data preparation. It also allows you to customize your logo on the interface, view activity logs, create private links, and access the analytics portal. Additionally, you are entitled to Premium support.

With the Enterprise plan for €455 per month, you can use the analytics platform with up to 50 users. In addition to all Premium features, this plan offers five times the performance, a dedicated analytics portal, 50 million rows, and live chat support.

What is meant by analytics?

Before choosing an analytics tool like Zoho Analytics, it’s worth taking the time to explore the concept of analytics in depth to better understand the full scope of its applications. In mathematics, analytics refers to the study of keys and proofs, while in philosophy, it is defined as the study of logical reasoning and proof. What both definitions have in common is the systematic examination and breakdown of facts, ideas, concepts, or objects. In short, analytics is the process of examining data using analytical tools. It plays a key role in data-driven decision-making and is also closely linked to Big Data.

Big Data is understood as a synonym for the total amount of data produced by a company. This volume of Big Data is usually overwhelming and, above all, unstructured – a situation that analytics is designed to optimize.

How does data analytics work?

In professional circles,analytics is also referred to as data analytics and describes the process of exploring, transforming, and analyzing data to identify trends and patterns that generate meaningful insights, improve efficiency, and support decision-making. This analytical process is based on five key steps.

Step 1: Data entry

The process begins by identifying requirements and collecting data. This involves consulting stakeholders to determine who holds which data and how it can be accessed.

Step 2: Data preparation

In the second step, the raw data is cleansed and consolidated, resulting in well-structured data that can be used for analysis. The results are tested at each stage of the preparation process.

Step 3: Data exploration

Next, a large data set is examined and analyzed using random samples, statistical analyses, and data visualizations. This process helps develop a deeper understanding of the data, ultimately leading to a comprehensive data transformation.

Step 4: Data enrichment

In the fourth step, the data is enriched with additional inputs and datasets to deepen the analysis. This is essential for gaining new insights by examining the data from a different perspective.

Step 5: Data science

The final step is data science, where advanced data methods such as algorithms, machine learning, and AI are used to gain deeper insights. It is important to distinguish between the terms: Data analytics focuses on describing the current or historical state of reality, while data science leverages this data to make predictions about the future.

Using Zoho Analytics

With Zoho Analytics, you can create a comprehensive visual analysis of your data. The tool enables you to generate and share insightful dashboards and data visualizations. The conclusions you draw from these insights serve as the foundation for optimizing your processes. To achieve this, Zoho Analyticspulls data from multiple systems, giving you access to all reports and dashboards in one place. We’d be happy to show you how it works!

Integrating Zoho Analytics into CRM Systems

Where is all your data stored? That’s right – in your Customer Relationship Management (CRM) system. And since Zoho Analytics is designed to analyze exactly this data, it seamlessly integrates with your CRM, allowing you to access all essential reports and key figures directly within your system.

Zoho Analytics supports a wide range of CRM systems, including Zoho CRM, Salesforce, and HubSpot. To integrate your CRM, simply log in to Zoho Analytics and connect it to your CRM system. Once connected, your data can be imported directly. If you’re using a CRM that is compatible with Zoho Analytics, you can also integrate it via the API interface for seamless data synchronization.

Who is Zoho Analytics for?

Whether you’re a small or medium-sized business, a startup, a marketing or sales team, an executive, a company with complex data sources, or a remote team – Zoho Analytics is built for you. Its user-friendly drag-and-drop interface, reports and dashboards, collaborative data handling within a single system, and the ability to consolidate all data in one place make it easy to perform comprehensive data analysis and ensure business intelligence in any company. Any information, no matter how detailed, can be extracted from Zoho Analyticsfor strategies, campaigns, IT projects, and more, creating added value for every industry, every company, and every employee.

What is Zoho Advanced Analytics?

For those looking to get even more out of their analytics, Zoho Analytics offers its powerful extension, Zoho Advanced Analytics. The key difference from the standard Zoho Analytics lies in its expanded set of features for data analysis and business intelligence. With Zoho Advanced Analytics, users gain access to enhanced data integration across multiple sources, more advanced data visualizations, artificial intelligence capabilities, SQL functions, automated reports and alerts, as well as comprehensive Big Data support and both cloud and on-premises options.

What are the advantages of Zoho Analytics?

The advantages of Zoho Analytics are too numerous to count! First and foremost, its constant access to critical data from anywhere in the world makes working with Zoho Analytics stand out. Additionally, the ability to uncover hidden insights from raw data and consolidate information from multiple sources makes it a compelling choice for data analysis. Having all relevant data available digitally and at a glance not only supports strategic decision-making but also enhances team collaboration – from approvals to reporting. Speaking of reporting, users consistently rate the intuitive drag-and-drop interface for creating reports, charts, and more as one of Zoho Analytics’ greatest strengths.

FAQ

How does a CRM system work?

A Customer Relationship Management (CRM) system is used to manage and optimize customer relationships. The software helps businesses organize, analyze, and enhance data and interactions with customers and potential clients. A CRM system is essential for sales and marketing operations.

What is Zoho Mail?

Zoho Mail is an email application from the Zoho One Suite designed for managing business emails. It offers a secure, ad-free, and user-friendly email service. The application can be integrated seamlessly within the Zoho Suite as well as with many other CRM systems.

What skills do you need as a Data Analyst?

A data analyst plays a key role in the analysis and interpretation of data, helping businesses evaluate reliable data and make informed decisions. To do this, they need strong technical skills, including proficiency in data analysis tools, programming languages, and business intelligence (BI) tools. They must also have a solid foundation in statistics and mathematics and possess strong analytical abilities. In addition to technical expertise, a data analyst should have soft skills such as presenting analyses, teamwork, and project management to effectively communicate insights and collaborate with different teams.

Conclusion

So we can summarize: Data and its analysis are essential for your company’s success. That’s why it’s crucial to use effective tools like Zoho Analytics to generate valuable insights and accurate forecasts. Has our blog article convinced you? Would you like to learn more about Zoho Analytics? Book your free consultation online today! We’ll answer your questions, provide expert guidance, and, if desired, assist you with the implementation of Zoho Analytics.

codafish – Your Zoho partner for all digital applications

Everything in one place and accessible to everyone – what more could you want? Zoho Analytics truly offers countless features to help you organize your files and optimize team collaboration.
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