Call me maybe – optimized lead generation with CallPage

Call me maybe – optimized lead generation with CallPage

To generate new customers, you often need to pick up the phone. A necessary step, but one that also takes a lot of time and doesn’t always produce a positive outcome. But we wouldn’t be in the year 2024 if we weren’t able to rely on intelligent technology to support us in difficult areas of work. Here you’ll learn all about CallPage, the digital sales support when it comes to your lead generation!

When the salesperson has to call three times

If marketing and sales were to compete together in a sporting event, ‘new customer acquisition’ would be the supreme discipline, with the most fiercely contested medals. Whoever wins this one would emerge as the undisputed champion. Admittedly this is a bit of a heroic embellishment, but it is reality in the working world. Along with nurturing existing customers, gathering new leads and converting them into customers is essential. Team Marketing attempts to acquire new customers by offering customized promotions, leaving the sales department to do the good old door-to-door selling. And that means making calls, making calls, making calls and convincing the contact at the other end of the line of what is on offer within the shortest possible time. Anyone who has seen ‘The Wolf of Wall Street’ knows that this requires tact, patience and stamina, because the success rate is never 100%. Why is this so? Let’s look at it from the other side.

Caught off guard when the phone rings

A call from an unfamiliar number arrives at your office and each time it happens, the question of whether to answer or not can be summed up in one principle: Schrödinger’s cat. It may be a prospective customer who is interested in your product or service. Or an existing customer who is getting in touch again. Or – worst case – a salesperson. Even though you know that the person on the other end of the line is simply doing their job, you get caught off guard by the call. It’s quite rare that the product or service pitch comes at exactly the right time and matches up with exactly what you might need (because, dear salespeople, let’s face it: when was the last time a customer said to you “Great, I’ve been waiting for you to call for ages!”). Even if the salesperson’s research is good, they usually already have a solution for the problem, and the attempt to present a new alternative to the boss is usually unsuccessful. The consequence? One has invested unnecessary energy in a task and the other can’t win over a new customer – in other words: the levels of frustration on both sides is great! But what if you could just link up with an interest that is already there and make both parties happy? We’ll drop you a hint for that: CallPage.

CallPage as an extension for your website

Reaching the lead at exactly the right time – that’s exactly what CallPage is all about. This software is your sales helper to assist you in collecting leads that would otherwise slip through your fingers in your day-to-day business. You can connect CallPage to your website and catch the lead right at the peak of their user experience. How? Very simple. While you’re working through all your calls and to-dos at the office, a user enters a matching search term for your product or service and arrives at your website during their search. You don’t notice it, but CallPage takes a good look at the new visitor and scans their click behavior and how long they stay on your website. If CallPage notices that the potential customer is spending an above-average amount of time and is taking a closer look at what you have to offer, the software sends a pop-up message offering them a callback from the sales department. If the user chooses to confirm this offer, they will receive a call after 28 seconds. And the best part: the seller doesn’t have to immediately switch into full persuasion mode because the initial touchpoints have already been gone through and the customer on the other end of the line has already shown a real interest. Naturally, to increase the chances of closing a deal, the seller still needs to apply their full skill set, but this is not a problem. The outcome of this call will certainly be more positive and motivating than the classic cold call! After all, you’re actually doing more than you think for your customers by saving them a lot of effort in research and giving them as much input as possible in a personal meeting. As they say: happy customer, happy life! Thanks to CallPage, you can also say: happy employee, happy life!

CallPage’s mission: Generate new customer growth and make every day work easier

A call after 28 seconds initiates a sales chain that you can easily incorporate into your team’s work structure! The only thing you need is a rota among your team members, based on how the CallPage ‘shifts’ are divided up. It is generally recommended that two to three people be scheduled as managers on duty. After all, it could very well be the case that the first manager on duty is indisposed due to an impromptu phone call or meeting. In line with the configuration, CallPage knows this and accordingly makes a call to the second manager on duty to establish the conversation with the prospective customer from the website. This balances out the workload on stressful days for everyone involved. And on those days when you might neglect to take extensive notes on the conversation, there’s no need for anyone to frantically put on their thinking cap and scramble to remember all the details. This is because CallPage automatically records the call and saves it to the CRM. This allows you to listen to all the finer details once again. As a result, the client receives an offer that is 100% focused on the conversation and, most importantly, on their needs! The result is a client who is doubly and triply satisfied! Naturally, CallPage does not forget about your boss when it comes to its functions and creates a comprehensive report of all activities, so that you can fully show the successes you have achieved.

CallPage as partner-in-crime for your Zoho CRM

Have you already set up your Zoho CRM for your company and imported your customers and contacts into the system? If so, it’s easy to use CallPage to integrate your leads into the CRM as well. The interface makes it easy to connect CallPage with Zoho CRM. The software creates a contact in Zoho for each new call, collects all the necessary contact data and automatically enters it into the corresponding customer file. This is precisely where CallPage also stores the recordings of the phone calls, so that you or your colleagues always have access to all relevant information about the lead and (in the best case, upcoming) customer. Zoho CRM’s automations simultaneously make sure that a follow-up call or dispatch of the offer doesn’t fall by the wayside!

You use CallPage, we do the rest

Even though we as web developers are constantly sitting in front of the computer, at codafish we know that it’s not possible to keep track of all interested parties online all the time. That’s why we are the right contact for you when it comes to setting up CallPage and integrating it with Zoho. We are proud of the many leads we have generated through Callpage and would be happy to advise you on all aspects of the software, tell you about its additional functions and, if you wish, take charge of the complete set-up. Please feel free to contact us!